A theoretical Analysis of relationship between Search Maturity and Loyalty for online consumers

Internet has changed consumers’ lives in many different ways, and allowed consumers to gather a plethora of information across various product categories at a click of a button, and not being forced to leave home at any point in time. This sheer convenience of the Internet has prompted many users from all corners of the world to enter the world of virtual shopping. The latter half of the nineties has witnessed the unprecedented growth in the number of users, and still more significant is the fact that the relative ease of usage of computers (for Internet vis-à-vis other computation usage) has also prompted many first-time users of information technology tools to opt for Internet.